How to Become an Instagram Influencer – Tips
These people (and animals) are documenting their lives through beautiful photography and are getting paid by well-known brands to do it! Yes, this is a possibility in today’s age and if you haven’t caught on yet.. you can become an Instagram Influencer too!
What makes someone an Instagram Influencer? Well, they have the power to influence their audience to do something!
6 Tips to Becoming an Instagram Influencer
1. Capitalize on Your Uniqueness
What makes you different than everyone else on this earth? That’s what you need to focus on and be willing to show everyone! This is what makes you special, sets you a part and makes an impact. Maybe you’re a comedian, have a rare condition, or can touch your tongue to your elbow (dare you to try it!)
In a sea of over 400,000,000 Instagram users it’s important that you set yourself apart. Find that uniqueness and FOCUS on it! It may be uncomfortable at first but it’ll be worth it.
2. Don’t Be Shy
Want to become an Instagram Influencer? Well then ditch any insecurities you have and get ready to BARE IT ALL. The most successful Instagram influencers today are the ones that let their audience in. That share all the ups, downs, good’s and bad’s of their lives. By being open, honest and truly yourself, you create a space that makes people comfortable, trusting and happy to connect.
3. Document, Don’t Create
As the social media mogul, Gary Vaynerchuk says, “document, don’t create”. When he says this he’s encouraging everything you do to be content for your social media channels. Eating breakfast at a swanky spot? Share it on Instagram Stories! Having a business meeting with a potential client? Record it and turn it into a youtube video! Doing a photoshoot? Share the best images to Instagram and the outtakes to an Instagram story!
4. Choose & Stick to an Aesthetic
A simple idea, yet a difficult task to implement.. Picking an aesthetic and sticking to it can be tough but will be a major key to your success as an Instagram influencer. Having a cohesive feed that guides your audience from one picture to the next is how you keep people on your feed longer and engaging with each and every one of your posts.
Here’s a few examples:
5. Invest in a high quality camera or photographer
Having quality images makes all the difference on Instagram. Brands are looking for the best of the best to accurately represent their products, services and locations. Because of this, they’re not likely to work with someone who struggles to capture quality images so you definitely need to make this a priority!
While a lot of influencers somehow manage to find a hunky boyfriend who also acts as their photographer (how do I find myself one of these?!), that’s not going to be the case for everyone. If you need to take your own photos, invest in a high quality camera and tripod (I like the GorillaPod – you can wrap it around anything!) Hire a local photographer to take a variety of images for you, or reach out to photographers on Instagram and propose a collab!
6. Make yourself available for sponsorships & collaborations
Make sure you have your email listed in your bio and are prepared to provide social stats to any company that might reach out to you. Things like follower growth, engagement rate, clicks on your link and monthly website traffic are all things brands might be curious about. You can add all the insights you have into a media kit to easily show off how awesome you are!